This blog is the second of a three-part series of blogs which contains information and tips on how to improve your own brand. If you missed part one, you can read it here.
Improving your brand exposure as a recruiter is vital if you want to stand out from the crowd and attract the best candidates. A strong brand can help you to combat a lack of candidates and position you as a thought leader within your industry.
6). Create a Unique Brand Hashtag
A company hashtag which is unique needs to be short and not confusing when written without spaces. For example, ours is #TRN which we encourage our members to engage with and use when they tweet about us. By including it in your updates and posts, it’s a convenient place to see all your content and adds to your branding. In any promotional material that you create, you can include this as a means of identifying your company on social media.
Whilst you won’t see much at the start, this becomes much more relevant when you build relationships with clients/candidates who can use your hashtag if they interact with you on social media.
7). Publish Articles on LinkedIn
By publishing longer form articles, you’re much more likely to establish yourself as a thought leader and show potential candidates and clients that you are knowledgeable and can be trusted.
However, before writing your content, you need to consider what type of article you want to write and more importantly, what type of article your target audience want to read. One way to do this is to map out the problems which your candidates and clients face and how your services can help to solve them, based on your experience.
Alternatively, you could write about the industries you work in and any changes which are coming to them, offering your opinion based on your experiences.
How to do this:
– Map out the sections of your article & research what you want to write about
– At the top of the LinkedIn homepage, click Write an Article
– Give it a headline which is catchy, but is not clickbait
– Try not to write over 1000 words
– Add subheadings which will help to break up your content into manageable sections
– Proof it and add an image
– Publish to social and include any relevant hashtags
– Make sure you promote it more than once and tag people who would be interested in reading it
8). Create Content That Encourages Engagement and Replies
Content which tends to encourage engagement and replies will often be topical or targets a widely known issues for the industry. These types of divisive topics are good to generate discussion and engagement, but they shouldn’t be your only way of receiving engagement. You ideally want to be providing valuable content/insight at some point every week.
If you’re putting this content out on LinkedIn, you need to make sure that you are asking questions, creating catchy titles and engaging with people who comment.
How to do it:
– Make list headlined topics such as “8 ways to…”
– Target pain points with your content (Hubspot have a blog topic generator tool you can use for free)
– Offer your opinion on the latest from the industry
– Ask questions and make sure that you always reply to any interaction
– Offer valuable content for free
– Most importantly, you need to post regularly
– If you’ve written a blog, don’t just promote it the once
9). Start an Industry Podcast
Podcasts have seen a huge increase in popularity over the past few years. With so many options to choose from, it’s important that you only make a podcast if you’re committed to it. Podcasts can be a lot of effort and unless you plan your content in advance, you can quickly run out of guests/ideas and not meet your schedule.
However, if you think that there is a gap for your voice to be heard then a podcast can be a really good way to massively increase your brand/reach.
How to do it:
– Research other podcasts and look at: their length, style, content and branding
– Read more about the technicalities of how to set one up here
– Decide on the length of your episodes, and map out your content/topics
– Invite your guests/conduct research in advance
– Record and edit your podcast
– Host it online & promote it on your channels
10). Create Regular Surveys & Share Results
Surveys are incredibly easy and quick to set up using free tools such as SurveyMonkey. Once you’ve decided on your questions and the data you want to get, you need to actively encourage people to contribute via your social media channels. One way you can encourage engagement is by offering the results to contributors before you post them to your wider audience (If you decide to do this).
By creating surveys which provide you with useful data to share out, you’re able to generate really useful content which can be arranged in a variety of different ways, such as infographics, a blog post or a video. Not only does this put you in a strong position as a valuable person to follow, but it also makes for a great value-add to send to potential candidates and start discussions with.
You’ll need to consider what type of information you want from your survey and what topics you’ll be covering and this should be clear from your title, e.g. The Future of Web Development Survey. Ideally, you should be collecting results which are going to be useful for the candidates you want to attract in the industry that you recruit for, discussing the latest trends.
How to do it:
– Keep your questions brief – respondents don’t like really long surveys (ideally 5 minutes to complete, but no more than 10)
– Your first question is your most important, so make it interesting
– Avoid yes/no questions if you can – there’s normally more than one answer to your question (Try a scale such as ‘Most likely’, ‘Least likely’ etc.)
– Test it before you send it out by sending it to a colleague/friend
– Post about it regularly until you’ve collected enough results
– Don’t take too long getting your results out so people don’t lose interest