Welcome to our Marketing for Recruitment Agencies series of blog articles. In this series of blog articles we have set out with the aim of covering several big topics in the world of marketing and how recruitment agencies can use these to build and excel their businesses. We often get asked for more information on marketing for recruitment agencies, so we wanted to try and cover the topic as comprehensively as we can. As we cover more areas in more blogs we will add to this page.
So far, we have covered topics from Building a Marketing Strategy for your Recruitment Business, Content Marketing, right through to more specific topics such as Email Marketing and Social Media. We also have dipped into How to Measure the Return on Investment from your Marketing, which is something that is rarely measured enough in businesses.
If there are any more topics in particular you would like to see us cover then please get in touch and we will do our best to accommodate them.
Building a Marketing Strategy
Whether you love it, hate it or simply don’t understand it, marketing is now imperative for a successful recruitment agency. Marketing helps businesses to cut through the noise, and right now, there is a lot of noise.
With almost 24,000 recruitment agencies in the UK, it’s important for agencies to employ whatever means necessary to stand out from the competition, and marketing, among other methods, provides a fantastic vehicle to do exactly that.
Marketing isn’t just setting up a Twitter account and tweeting out your job postings whenever you remember. That is a sure-fire way to get lost in the noise. Marketing is a big beast, with hundreds of different strategies, methods, ideas and tools, which can be a little bewildering to the uninitiated.
That’s why we’re covering a whole month on the topic of marketing for recruitment agencies, to cover the essentials and give you a guide to implement an effective marketing strategy for your business.
The Recruiters Guide to Producing Kick-ass Content Marketing
Welcome to the second part in our Marketing for Recruitment month. Last week we went into great depth on the importance of a solid strategy and plan when it comes to marketing. We gave away a couple of templates and a bucket load of actionable tips, but now it’s time to start digging deep into some of the most important parts that will make up your marketing strategy.
This week we’re looking at content marketing and everything that’s involved when setting up a robust and results-lead content marketing strategy, from content calendars to keyword research we hope to give you the full guide so you can write, film and design your way to marketing success!
What is inbound marketing?
The days of spending chunks of money and praying are long gone. Marketing used to be about creating a compelling message and then pushing it out on various media platforms like radio, newspapers and if you were really flush, television. This is outbound marketing, and has become largely obsolete as a practice, as people have adapted to literally tune out most of these messages.
How to Nail Social Media for Recruitment Agencies
Following our latest Recruitment Network huddle, a members meeting, in a fantastic venue, filled to the brim with enthusiastic recruitment business leaders and experts alike, all sharing ideas and strengthening the power of the network. At the start of 2018 we took a good look at the future of our industry and some of the biggest trends to come this year too.
So, I write this article pumped full of great ideas and thoughts about how we as recruiters can leverage the power of social to make a true difference to our efforts. With over 3 billion active users on social daily it’s a fantastic opportunity, not only find quality leads and candidates, but also a platform to promote your brand as well as your culture and values.
Don’t get us wrong, there are a lot of people on social media; but actually getting their attention is a whole different kettle of fish. There are millions of business all vying for the attention of those 3 million users, so it’s up to us as marketers and business owners to be strategic to surgically slice through that noise and catch some attention.With over 3 billion active users on social daily it’s a fantastic opportunity, not only find quality leads and candidates, but also a platform to promote your brand as well as your culture and values.
Guide to Email Marketing for Recruitment Agencies
Email marketing is a powerful tool in the marketer’s arsenal, if used correctly. There aren’t many platforms out there where you call the terms on what you want to do and show. Email marketing is advantageous because, if opened, you have the viewers’ attention which will lead to only your CTA’s, couple that with contacting large databases of your interested audience (That want to receive your emails) and you’ve got a tool that can drive lots of traffic to your website which can potentially convert.
There are many do’s and don’ts surrounding email marketing, so we wanted to give you a ‘how to’ guide which we will go through the do’s and don’ts with you, to ensure that you get the most out of your email campaigns.
How to create a successful email marketing strategy & campaign
Strategy comes first and as with any strategy plan, you need to know what you’re aiming for and what success looks like.
Deciding what it is you want to get out of your email marketing campaign is important. These aims could be as simple as ‘to drive traffic to your website’ or they could be more detailed and targeted like ‘to achieve x number of clicks on y area of the email’, but generally speaking the more detail the better.
Measuring ROI from your Recruitment Marketing
As the world of recruitment becomes ever more marketing and social selling led, how do we as recruiters begin to measure the ROI (Return on Investment) from the various marketing initiatives we run? This is an important question to not only justify investment we put in currently (time, resources and financial) but also to be able to decide where we should focus our efforts moving forward.
However, according to a study on Marketing ROI by the Lenskold Group, around 60% of business don’t track or measure the ROI, thus making the whole process blind.Marketing and Social Media activity is typically fairly easy to report on at a general level, but often those reports stop at activity and first level impact, not the actual contribution they make to the bottom line profitability of a business.
The challenge we have with measuring marketing impact is that in general terms, it takes multiple touches to turn a potential prospect into a customer, so we can look at the outcomes a series of marketing touches/campaigns have but it is often a lot harder to allocate ROI to any one specific marketing touch.
Continue the conversation.
The power of the network is predicated on the sharing of knowledge and ideas. If you have something that will help and continue the conversation share below in our comment section.