When Elliott Manning Managing Director of Kayman Recruitment visited TRN HQ we asked him for his top tips when it comes to engaging potential candidates, especially for recruitment business leaders.
With candidate engagement being a massive push for businesses now it’s imperative we do this right and engage the right people to be able to build their teams. Demand for recruiters is through the roof at the moment, perhaps now more than ever.
Let’s hear from Elliott and his tips to get on top of candidate engagement.
Firstly, Social Media
Social media is huge at the minute. Linkedin is growing to the point where it’s one of the biggest social media networks and has a lot of pull for professionals looking to grow their business networks.
The market itself is an interesting one. Now it’s all millennial-based, it’s all digital age. So we’ve got to try and keep up with that. And over the last, even, ten years of me being in recruitment, it’s changed dramatically to the point where we’re not active as much on job boards. We’re trying to now sort of approach the market more on a social media basis where we’re attracting talent, you know, through that route.
So we make a lot of noise on LinkedIn predominantly. Making a lot of noise on social media for us is attracting a lot of attention.
That attention, we try and convert it into people that are interested in coming to work for Kayman, that know about Kayman, that know about us as a business, that are aware of us through different things that we’ve interacted with them on social media. Predominantly videos, general market-relevant information, what’s going on out there, statistical stuff, blogs.
We’re pushing it out to the industry as well as utilising things like events. What we’ve actually noticed is while utilising social media, is rather than us talking about businesses as a whole, which as you know every business will represent themselves as the best company and the number one to work for. We’re trying to sort of be a bit more specific. You’ll know as a recruiter, they are approached all day everyday by different businesses.
So for them, it’s more about getting to the point and providing value to them, what can they be expecting from your business, what are the benefits and incentives? What’s the business culture like? If they already know this because they’ve seen it on their social media feed they’ll be much more likely to engage with your approach.
As I said, if they’re a good recruiter, they could be getting approached daily from different recruitment companies, that are all similar in size, offering the same incentives and commissions. But where is the hook? With this, you need to be a lot more specific about why they should be coming to work for you. Which leads me on nicely to point number 2…
It’s important to have something to send out to potential candidates, even if it’s just a 1 page document, a 1 page PDF that has all the companies benefits and incentives, laid out nicely so they can either download it from your LinkedIn page, or if you’re approaching them it can be sent with your opening message. It can also be worth including links to videos around your incentives and team holidays if you have any.
This saves them a lot of extra work, rather than having to go away and read up about you they have all the headline information available to them as and when they want to read it. When we send out for example confirmations from the clients we work with I encourage them to give us marketing information to send on to the clients. We find that when this is an option we get a much better response than if we’re just directing them to a website. This information is also great for the candidate as they can use it for preparation when they come in to interview.
Point number 3. Reputation.
This is such an important thing for businesses to get right, having a great employer brand is for me the number one thing we look for when working with recruitment businesses. These are the questions you should be asking yourself as an outsider looking in:
What’s your reputation like?
What’s your retention like?
Are you an award-winning business? if so, in what, where, why?
Are you putting this out to the market? Are people aware of you? How successful you are? There’s a recruitment agency that are based in the city and they are pushing out all their awards nonstop. They’re entering as many awards as they can, and fair play to them, they’re winning. They’re doing great and it just shows there is so much more about them as a business and their reputation is second to none. Then if you look at the staff who work there, there’s so much more longevity to the business, everyone seems really happy, they have a great team ethos and that’s a massive thing for a potential new employee to see.
One last piece off advice from a reputational point of view is no matter who interviews with you, whether you’re going to hire them or not always leave them with something good to say when they leave. Tell them about the business, about the plans for the future. So that whether they like you or not (or vice-versa) you can give them something positive to say if your business ever comes up in conversation and that conversation can be a positive one.
I hope this gives you something to think about when it comes to attracting candidates, if you have any question or want to get in touch regarding any positions then please connect with me on LinkedIn or visit kaymanrecruitment.com